THE FORTUNE COOKIE

THE FORTUNE COOKIE

My grandchildren, all eight of them, love fortune cookies – both to eat and read. They always want me to read the fortune to them, and then give me a blank stare – they understand nothing of what it says. Personally, I usually ignore them – until this last one. It read as follows: Business is lot like playing tennis; if you don’t serve well, you lose! In tennis, that opening volley, the serve, is everything. You miss that first shot, you’re done. This same thing applies in business. The opening ‘serve’ is everything to a business, that first impression. That ‘serve’ must be done right from the beginning; there is no do-over.

For seventeen years I’ve been the primary voice on the phone for this company, and I realized the first day that the ‘volley’ that I left with the person on the other end of the call had to be a favorable one. If the caller was not ‘served’ well, we would lose. We would not only lose them as a customer, but if they said anything to anyone else, we would lose again, and could keep losing – like a ripple effect in a pond. Customers have called crying; wives angry with their DIY’er husbands have called; and some have called who not only have diagnosed the problem, but they also tell me how long they think it will take to repair it – so it isn’t going to cost much, right?

No matter what the situation, they all have to be handled in the right way, or we lose. You want that customer to tell others that the people at that company are friendly, cheerful, accommodating, knowledgeable, and they listened to me when I explained my problem. You must give that customer the feeling that at that moment they are the most important thing you have to deal with, and that you are there to ‘serve’ them. As in tennis, if you don’t serve well, you lose; that same thing is true in business.

Aaron Kramer Plumbing would like you to be our next customer. Our services include repairing/replacing faucets; repairing/replacing toilets; replacing garbage disposals and sump pumps; repairing/installing water heaters; installing laundry tubs; locating and repairing pipe leaks; and diagnosing high water bills. Please call Aaron Kramer Plumbing today and check out our ‘serve’. 1-937-898-0008